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Cookie Policy

Last updated Jul 1, 2026

We use cookies and similar technologies to enhance your experience, improve our services, and support security and analytics. This policy explains what these technologies are, why we use them, and how you can manage your preferences.

What Are Cookies?

Cookies are small data files placed on your device when you visit a website or use an app. They help the site function, remember your preferences, and analyze how you use our services. We also use similar tools like pixels, tags, and local storage.

Cookies may be:

  • Session cookies, which expire when you close your browser, or
  • Persistent cookies, which remain until deleted or they expire.

When you first visit our website, we display a cookie banner asking for your consent to use non-essential cookies.

You can choose to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

You can update your choices at any time by using the "Cookie Settings" link available at the bottom of each page. We will not place any non-essential cookies on your device unless and until you give us explicit permission.

Why Do We Use Cookies?

We use cookies to:

  • Run our site and services efficiently
  • Keep your account secure
  • Remember your preferences
  • Measure and improve performance
  • Show you relevant ads
  • Understand user behavior through analytics

Categories and Use Cases

Category of Use Example Cookie Domains in use on our site

Authentication

 These technologies tell us when you are logged in so we can show you your dashboard, cards, transactions and other information about your account.

Uphold.com

Security and Fraud Prevention

Detects and prevents fraudulent or unauthorized activity, including device fingerprinting and behavioral monitoring.

Cloudflare.com,
Oscilar.com,
Sift.com

Performance & Analytics

Measures site usage, track errors, optimize features and monitors how users interact with pages.

Datadog.com,
Appsflyer.com,
Smadex.com,
bcnmonetize.com
Typekit.net,
Plaid.com,
Yahoo.com

Functionality

Remembers user choices and personalizes your experience, such as settings and previous interactions.

Uphold.com, Plaid.com

Advertising & Retargeting

Delivers relevant ads across platforms, track ad engagement, and help us reach users on third-party services.

AdRoll.com,
Vimeo.com,
Facebook.com,
LinkedIn.com,
Yahoo.com,
Google.com,
Rubicon.com,
Pubmatic.com,
Taboola.com,
Outbrain.com,
TripleLift.com

Campaign Tracking

Measures and attributes visits, sign-ups, and conversions to the correct advertising source and campaign, including across devices.

AppsFlyer.com,
Google.com

Cookie Consent

Stores your choices about cookie use so we can honor your preferences in future sessions.

Uphold.com, 
AdRoll.com,
OneTrust.com

Campaign Tracking Cookies

We use campaign tracking identifiers (such as gclid, gbraid, wbraid, and UTM parameters) to measure and attribute visits, sign-ups, and conversions to the correct advertising source and campaign. These identifiers are collected and processed through tools like AppsFlyer only after you have consented to marketing/advertising cookies via our cookie banner or settings.

Depending on your location, we rely on the following legal bases::

  • In the EU, UK, and other jurisdictions with consent-based cookie laws: We rely on your consent for non-essential cookies (including advertising/targeting cookies) and on legitimate interests for strictly necessary, performance, and functional cookies, as permitted by applicable law.
  • In California: Strictly necessary, performance, and functional cookies are used to provide and secure the services you request. For cookies that involve sharing or selling personal information for cross-context behavioral advertising, we rely on your continued use of the site combined with your right to opt out at any time, as described in the "California Residents: Your Privacy Choices" section below.

We’ll obtain consent before setting non-essential cookies where required by law. 

This policy applies to all users globally. Where local law requires specific consent or rights (e.g., EU, UK, Brazil, California, China), we will comply with those requirements.

For California residents, see the "California Residents: Your Privacy Choices" section below and our Privacy Notice for California Residents for a full description of rights and how to exercise them.

Controlling Your Cookies

You can manage your preferences:

Disabling cookies may limit some features of our services.

California Residents: Your Privacy Choices

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), gives you specific rights regarding cookies and similar technologies that collect personal information.

Sale and sharing of personal information. Some of the cookies and tags described in the "Advertising & Retargeting" and "Campaign Tracking" categories above involve the disclosure of identifiers, internet activity, and device information to third-party advertising partners for cross-context behavioral advertising. Under the CCPA/CPRA, this constitutes "sharing" (and may constitute "selling") of personal information.

Your right to opt out. You can opt out of this sharing and selling at any time by:

  • Selecting "Reject non-essential cookies" or customizing your choices in our cookie banner;
  • Using the "Cookie Settings" link at the bottom of each page; or
  • Clicking the "Your Privacy Choices" / "Do Not Sell or Share My Personal Information" link in the footer of our website.

Global Privacy Control. We recognize and honor the Global Privacy Control ("GPC") signal as a valid request to opt out of the sale and sharing of personal information for the browser and device on which the signal is sent.

Sensitive personal information. We do not use or disclose sensitive personal information collected through cookies for purposes that would require us to offer a separate "Limit the Use of My Sensitive Personal Information" right.

Other rights. California residents also have rights to know, delete, correct, and obtain a copy of personal information we collect, and the right to non-discrimination for exercising these rights. For details on how to exercise these rights, see our Privacy Notice for California Residents.

Mobile Devices

When you use our mobile apps, we may use similar technologies to cookies—such as software development kits (SDKs), device identifiers, or local storage—to ensure our services function properly and to improve your experience. These tools help us recognize your device, analyze usage patterns, and enable key features like authentication and fraud detection.

These technologies operate much like cookies and are subject to the same preferences and choices described in this policy. You can manage data collection via your mobile device settings or opt-out tools, where available.

What If You’re Not Logged In?

We still use cookies for security, analytics, and personalization, even if you’re not signed in.

Third-Party Cookies and Data Sharing

Some cookies used on our site are placed by third parties on our behalf to provide services like analytics, advertising, and social media features. Where these third parties act as our service providers or contractors, we have entered into written contracts that restrict their use of personal information to the limited purposes for which it was disclosed, as required by applicable data protection laws, including the CCPA/CPRA. For third parties that act as independent businesses (including for cross-context behavioral advertising), you may opt out of sharing as described in the "California Residents: Your Privacy Choices" section above.

Your Rights

For details on your data rights (e.g., access, deletion, objection), refer to our Privacy Notice. California residents should also review our Privacy Notice for California Residents and the "California Residents: Your Privacy Choices" section above for rights specific to California, including the right to opt out of the sale and sharing of personal information.

Policy Updates

We may update this policy occasionally. Please check back for changes.

Questions?

Contact us here if you have any questions. 

 

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Uphold HQ Inc. is not affiliated with, but has an engagement with, Atomic Brokerage LLC (Atomic), a registered broker dealer and member FINRA/SIPC, to bring you the opportunity to open a brokerage account through Atomic Brokerage LLC (Interest Account) in which cash is swept into unaffiliated bank deposit accounts opened for you by, and in the name of, Atomic as agent and custodian. You should not expect cash in your Interest Account to be protected by SIPC or FDIC insurance, and cash is only protected by FDIC insurance (subject to coverage limits and eligibility requirements) once deposited by Atomic in the unaffiliated bank deposit accounts. If you prefer your cash to be invested in a Money Market Fund eligible for SIPC coverage, you must send an email to [email protected] to discuss your options. For full details about the Atomic Cash Sweep Program, see the Terms & Conditions. For more details about Atomic, please see their Form CRS, General Disclosures, Privacy Policy, fee schedule, and BrokerCheck. Neither Atomic nor any of its affiliates is a bank.

The Atomic Cash Sweep ("Cash Sweep") is a product offered by Atomic Brokerage that allows clients to earn interest on the available cash in their Atomic Brokerage account. Through Cash Sweep, clients' funds are deposited into an interest-bearing deposit account (“Deposit Account”) at one or more banks ("Program Banks"), where the funds earn a variable interest rate and are eligible for FDIC insurance coverage.

The annual percentage yield (APY) on the deposit balances in Cash Sweep is variable and subject to daily changes. Clients’ actual APY may be lower if they designate certain banks as ineligible to receive their deposits. The Program Bank list may change over time. For a current list of the Program Banks at any point in time, please refer to Atomic Brokerage’s website or contact Atomic Brokerage. Atomic Brokerage and third parties receive a fee for the Atomic Cash Sweep program.

If you participate in Cash Sweep, you authorize Atomic Brokerage to allocate your funds among one or more Program Banks at its discretion. Deposits at each Program Bank are insured by the FDIC up to $250,000 per insurable capacity. In total, funds deposited into Cash Sweep are eligible for up to $2,500,000 of FDIC insurance once the funds reach one or more Program Banks (up to $250,000 for each insurable capacity at up to 10 Program Banks). However, if clients exclude certain Program Banks, the amount of available FDIC insurance may be lower. Clients are responsible for monitoring the total amount of deposits that they have with each Program Bank, in order to determine the extent of FDIC deposit insurance coverage available to them. For more information on FDIC insurance, visit www.FDIC.gov.

Balances maintained in the Deposit Accounts at each Program Bank are FDIC insured but are not protected by SIPC. You should not expect cash deposited in an Atomic Brokerage account solely for the purpose of accessing the Cash Sweep to be protected by SIPC or FDIC insurance, and cash is only protected by FDIC insurance (subject to coverage limits and eligibility requirements) once deposited by Atomic in the unaffiliated bank deposit accounts. If you prefer your cash to be invested in a Money Market Fund eligible for SIPC coverage, you must send an email to [email protected] to discuss your options. You may obtain further information about SIPC coverage, including a brochure that describes SIPC and SIPC insurance, by accessing the SIPC website at www.sipc.org.

*The Interest Account is a brokerage account offered by Atomic Brokerage LLC. Funds in the account are in USD. Balances of $10 or more earn 3.75% APY. Balances below $10 earn 2% APY. Rate subject to change. See Cash Sweep Program Terms and Conditions. Neither Atomic Brokerage LLC nor its affiliates are a bank.

 

Uphold HQ Inc. NMLS ID No. 1269875, Registered Office: 80 East Sir Francis Drake Blvd., Ste. 3E, Larkspur, CA 94939.

Uphold is certified for SOC 2 Type 2, ISO 27001, and PCI DSS, ensuring rigorous control over our information security management systems, data handling, and payment processing practices.

Furthermore, we comply with relevant privacy regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), the Personal Information Protection and Electronic Documents Act (PIPEDA), and the UK Data Protection Act, underscoring our dedication to protecting the personal data and privacy rights of our global customers.

© 2026 Uphold HQ Inc. All rights reserved.